Have you ever taken a look at what happens to your email after the send button was hit? What your contacts thought or found interesting in the email you send out to them every Monday at 1pm? Does it appear your email engagement is decreasing not increasing even though you are sending at the 'correct' time?
Utilizing your post-send email metrics will put you on the path to answering these questions and better engage your contacts, which allows you to develop a better email marketing strategy, not just one better email.
