We're picking up a new signal...

The CX frequency is shifting. Something big is breaking through the noise.

CX SIGNALS COVER (2)

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Being a CX leader right now is brutally hard.
Revenue pressure. AI chaos. Burnout.

We’ve lived it. We’ve built teams through it. And we know how lonely it can feel at the top.

That’s why we’re creating CX Signals — because the future of CX leadership demands a new kind of conversation.

A space where leaders can:

  • Hear the playbooks, hard-earned lessons, and biggest wins from those who’ve done it at scale.
  • Name the real challenges of CX leadership in SaaS out loud, without filters.
  • Prove what we know to be true: the human experience isn’t separate from revenue — it’s what makes sustainable growth possible.

If you’re tired of surface-level conversations and ready to tune into what really drives CX leadership in 2025 and beyond, you’ll want to be here when the signal goes live.

Ways to get involved

Whether you’re a CX leader with a story to share or a vendor shaping the future of this space — let’s start the conversation.

Collaborate with Us

Get early access to unfiltered conversations and be first to hear when the signal goes live.

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Who are Samantha and Courtney?

Samantha Murray

Sam is the Founder of AlignedCX, a boutique advisory firm helping B2B SaaS companies design and scale end-to-end customer experiences. A recognized voice in the CX industry and creator of the CX Operating Model, she brings over a decade of SaaS leadership, including leading Customer Education at Shopify and serving as Senior Director of Go-to-Market Strategy at Docebo. Today, she advises executives on GTM strategy, customer journey orchestration, service design, and experience-led growth.

Courtney Sembler

Courtney is an experienced professional with an entrepreneurial mindset and progressive experience in powering digital assets, designing innovative online learning experiences, and developing customer-centric solutions. She is the former Senior Director of HubSpot Academy and brings over 10 years of experience with HubSpot leading Customer Education and Scaled Customer Success initiatives.